HOW TO APPROACH BRANDS FOR YOUR BLOG.

 

I asked quite a while ago if you wanted a post dedicated entirely to how/why I started to approach brands and lots of you said yes (thank you!) so that’s what I wanted to discuss today!

THE WHY

The reason why is quite simple, I wanted to take my blog to a place where it could earn me income, start broadening my content and make partnerships with great brands. I also got to the point where I was fed up with getting random e-mails in my inbox from American brands I’ve never heard of and didn’t even look real if we’re being honest.

I’ve been lucky in that the majority of my sponsored posts have landed in my inbox, I haven’t needed to go out and search for them. (Massive tip here is making sure you have an email address on your social media so they know where to reach you.) But with other companies, I was the one who got in touch and asked them if they wanted to work with me.

You may be thinking, why does a big company want to work with a blogger who doesn’t have a 100k following? Well, for one, you are creating content that people engage with. Whatever the number count, you are getting recognition, your posts are being read and that should only increase with time.

 

THE HOW

What you need to do in this instance is TELL THEM WHAT YOU CAN OFFER. Google how to get in contact with their PR and a relevant email, tell them who you are and what you do. Detail a blog post in which you want to include their products, and mention important figures such as your monthly blog views, unique visitors, social media following.

Be polite, and don’t expect a reply. 98% of the e-mails I sent out didn’t get an reply or probably even read. But it’s worth it for the few that might politely decline or, for the one who e-mails back saying they would love to work with you.

Blogging isn’t a job for me, but that would be the amazing end goal. So I want to do as many positive steps as I can so that someday I might get there, and that includes widening my horizons and seeing what I can do.

I hope this post has helped you if you were wondering how to start approaching brands. It’s nerve-wracking to put yourself out there but like the good old quote says nothing amazing happens inside your comfort zone.

 

Have you ever approached a brand before?

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  • Yiotou_La

    It’s so difficult to do and yes, a high percentage of the emails are not answered. But I think the worst thing is when a well known brand makes contact first, is interested in working with you and asks for your address but sends nothing. Happened twice with the same brand last month!

    Yiota
    pinkdaisyloves.blogspot.com

    • That’s happened to me a lot too actually. It’s frustrating isn’t it?

  • Thanks for the tips! I always find it so scary when it comes to approaching brands.

    Candice | beautycandyloves.co.za

    • It is intimidating, but they are just people like us at the end of the day 🙂

  • Courtney Hardy

    These are good tips. I usually sound really nice, and then if they respond, yay!
    http://sugarcoatedbears.blogspot.com/

  • I’ve still not done pitched a brand even though I promised myself that this would be the year! I need to take the plunge like you and just do it – thank you for the great tips! xx

    Laura // Middle of Adventure

    • I need to get back into it, I’ve had a few months off myself xx

  • Great tips Natalie! I’ve never approached PR companies but definitely will based on your advise! Thanks lovely

    Hannah x
    http://www.hannahandtheblog.com

  • These are some great tips. I try to approach brands but I’m not a confident person and I always find it scary to approach brands..

    Eleanor May || http://www.eleaanormay.com

    • I was like that at first too! But honestly, what have you got to lose? If they don’t reply, shrug it off and carry on 🙂

  • I’m going to start reaching out to brands a bit more soon so this has been really helpful!! Thank you xx

    Alice // The Rose Glow

    • Yayy! I’m sure it will go fab for you 🙂 excited to see

  • Amy Eade

    I just started approaching brands this year, it makes so much sense rather than waiting for emails from brands that I don’t necessarily want to work with, I get to work with ones I’m actually passionate about!
    Amy xx
    callmeamy.co.uk

    • Honestly my inbox was (and still is majority) full of American CEO’s about some weird companies! xx

  • This is so helpful, thank you! I am yet to approach brands as I fear they will think my blog traffic is too low… Maybe this will inspire me to do so one day. I can’t decide when is the right time though… xx