There’s been plenty of talk all about having a blog niche, and this post from Martha explaining why having one has benefited her is a great read.

It really got me thinking about being a ‘lifestyle blogger’, is that a niche?

In my opinion, the term ‘lifestyle’ means everything. Beauty, mental health, travel. But, that’s what I love about it . I like that I can blog about so many various things, and mix it up from time to time too. Some posts I much prefer to write than others, but at the end of the day I would never post something I was unhappy with. I love personal posts. They are what my blog really thrives off. However, I know ‘fashion’ content is a lot more out of my comfort area, but that’s not to say I want to disregard it entirely.

If I classed myself to just one topic, such as mental health, I’m afraid that the words would dry up, and I wouldn’t love blogging as much as I do now. I would feel the pressure, and it would probably make me want to blog about other things even more!

I don’t want to limit my creativity and do anything that would make me feel different about my little space on the web. Also, isn’t the beauty of blogging that you can blog about whatever you want? There are no rules.

Whilst I’m sure having a blogging niche can you give you SO many more opportunities, I’m think I will be sticking to ‘lifestyle blogger’ for now.

Do you have a blog niche?



  • Yes I completely get this lady! When people ask me ‘what do you blog about?’ I always struggle to answer haha! I think ‘lifestyle’ is the umbrella I tend to go with. I don’t wanna pigeon hole myself into one particular subject, as I love the variation and freedom of blogging about whatever pops into my mind! Immy x

    • NatalieLeanne

      Me too, its so nice to just write down your thoughts without thinking if it fits into your blog isn’t it? I suppose all of our niches are that its US! xx

  • Yeah, lifestyle is a handy and big term but I feel it means we get lost in a “sea” of lifestyle bloggers – I guess the problem is even if we could label a niche for ourselves, it would be hard for others to find it!

    • NatalieLeanne

      Thats so true, but I think theres a big bunch of other kind of bloggers too! Maybe its us individually that makes our blogs unique! x

  • ˗ˏˋfleur booksˎˊ˗

    I don’t really have a defined niche, but I did used to solely be a book blogger! I found that the community was lovely, but you couldn’t really interact with anyone outside of that community. It was a little isolated!

    • NatalieLeanne

      Oh really thats interesting! I would hate to focus on just one area and not be able to post about what I wanted! xx

  • Laura Emilia

    I think I go under the ‘lifestyle bloggers’ genre as well, although I think I do mostly focus on London, UK & travel. But I don’t think I’m a proper travel blogger either – it’s so hard! I don’t want to label myself too much because that would limit what I can write about, but I guess some kind of niche would be beneficial! x

    Laura // Middle of Adventure

    • NatalieLeanne

      I definitely think a niche would be great, especially if you’re a beauty blogger as such, it must open up more opportunities! x

  • I agree, I love the category lifestyle as it encompasses everything. I don’t want to be stuck in a box, I want to be able to blog about whatever I’m passionate about and I do have a lot of passions haha. I suppose having a precise niche has its benefits but for now, I’m totally fine sticking to the lifestyle. xx
    Coco Bella Blog

    • NatalieLeanne

      Me too! Maybe our niche is us? xx

  • Amy Eade

    I love blogging about all different things and they’re the types of blogs I like to read the most too – I find I read blogs for the person and the content rather than the niche!
    Amy xx

    • NatalieLeanne

      Yes I totally read it for the person too! xxx

  • Diana Maria

    I am in the exact same boat! I put pressure on myself to find a niche and honestly, it just sucked the creativity right out of me. I love lifestyle and mental health, but I also love travel and DIY, and everything in between. Why limit yourself just to have that niche? I think blogging should be a lot more free, so I totally agree with your view point Natalie! xx

    Sending light & love your way,

    My Lovelier Days

    • NatalieLeanne

      Thank you Diana! I feel like we should all blog whatever we want, its ours at the end of the day! xx

  • Georgina Cowling

    Hi Natalie,
    I’ve just come across your blog and I totally agree with you about whether to create a niche or not. I enjoy writing about a range of topics, and I too would run out of things to say if I had a specific niche. Plus, the blogs I enjoy reading the most are lifestyle based as I love the diverse range of content. Everyone has something different to offer the blogging world, so why should we restrict ourselves. x

    • NatalieLeanne

      Thank you for coming over Georgie, I really appreciate it. Me too, I love the fact I can go on my favourite lifestyle blogs and be surprised by something I didn’t think I would read from them! xx

  • I totally don’t and think that’s always been the problem of me getting going more – I read things saying you need on to have a real stab at blogging, but then (like this month) I sack off even thinking that and just write whatever flows… I’m using this month to even work out what I personally like to write about the most!

    Holly xxx ///

    • NatalieLeanne

      I find that when I focus on what I like writing the most, the more the words flow and the easier I get inspiration. When I’m thinking about a certain post topic, I can sometimes struggle to get it going xxx

  • Maria 🇬🇧🇷🇺

    Hi dear! Just discovered your blog and I absolutely love it. Your photography is on point and so is your writing style! I feel like the best tactic for blogging is to have yourself as your niche as cheesy as that sounds, and then you will naturally fall into writing about whatever is central to your life – to me that’s food, selfcare, healthy living etc. Lifestyle blogging is definitely my favourite category because the people behind the blogs always how through so much for their personality!
    Maria x

    • NatalieLeanne

      Thank you so much Maria, that means so so much to me! I totally agree that WE are our niche, and that’s a wonderful thing. xxx

  • I call myself a “life and style” blogger, so I blog about fashion and street style, but also my life 🙂

    Anika xo |

    • NatalieLeanne

      Its great to mix it up isn’t it xx

  • Katie

    I love this post so much. I recently switched niches because I was finding it difficult to blog about beauty constantly. This was a lovely read x

    • NatalieLeanne

      Ooh what did you switch to? 🙂 xx

      • Katie

        I switched to lifestyle, self help and organisation 🙂 xx

  • . . . And you make a great lifestyle blogger too!

    Best wishes,

    Keep Calm and start writing ~

    • NatalieLeanne

      oh thank you so much milly! xxx

  • I love the niche “lifestyle”. I don’t want to write anything especially, I just want to write anything that comes to my mind, and hope that readers will like it as much as I do. I think bloggers should write what they want, not think about “if I’m a beauty blogger, can I write about stationery finds?” Anyways, loving this post. Absolutely on the point !

    Heidi ✨ | Heidi’s Planner | Instagram

    • NatalieLeanne

      Thank you so much for reading Heidi, so glad you can relate! I love just writing about whatever I want to! xxx

  • I’m a beauty & lifestyleblogger – meaning the main topic is beauty, but I still write about various other things too. 🙂 I don’t think blogs have to have just one category!

    x Charlotta

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