If you think about why you started to blog or share on social media, it most likely wasn’t to hit a number or ‘goal’ threshold. For me it was writing about things that inspire me, and it just so happened that there are people who are on my wavelength too, which is so awesome and make the journey *even* better.

Yet these days, we often forget about why we started and we set focus on the end destination, hitting that 1k on Instagram or reaching 2,000 Twitter followers. And as soon as that happens, you instantly move onto the next goal, and so forth and so forth…

TRUTH: No number will make you happy.

The whole mindset is one I unfortunately have experienced many times, but not anymore! Its so easy to get caught up in the game of comparison and growing numbers that it instantly kills my passion that I have for my blog and social media.

There will always be someone with more or less followers than you, that is life and thankfully, the real world doesn’t really care about how many numbers you have. Being a genuine, real person will always be better, in my opinion, whether you have 10 followers or 10,000.

I won’t suddenly reach a ‘perfect’ number and be done, the goal posts will always move, and I won’t ever feel satisfied or happy at where I am at now. And that would really suck.

So now, I’m focusing on what I love sharing, engaging with others and feeling so grateful for the ones who comment and like what I do too.

Share what inspires you.

Post what you want to post.

And for the love of life, don’t constantly check and compare the numbers.

Don’t do this for the numbers. You are worth so, so much more than that.


  • I definitely need to remember this more in the coming year! Looking at numbers generally only makes you feel more miserable, and like you said – even if you hit a milestone you’ve been waiting for, it still never quite feels enough! xx

    Laura // Middle of Adventure

    • I feel like I need to remember it too! Definitely something to work on x

  • Courtney Hardy

    I totally agree with you, and it’s awesome that you are doing what you love to do without caring about the numbers. I will say number can get to you sometimes, I experience it on my blog and if I don’t maintain or exceed that number I will find myself feeling sad about it. It’s kind of pointless, but numbers have that effect on me.

    • You’re definitely not alone, I think we all get like that!

  • Yes so much yessssssss to this post! You are right, focusing on numbers instantly makes me lose passion. Getting creative and sharing what makes you happy is what it is ALL about. I really hope as an industry we can chill da F out on numbers, it is all so silly! Immy x

    • Is really does doesn’t it? I lose all inspiration and creativity when I start comparing! x

  • Amy Eade

    Natalie yessssss you are so right and I definitely needed to hear this. When I started blogging I was doing it totally for me, I didn’t even tell anyone or have Twitter/Instagram, but I still enjoyed it so it’s really not about the numbers at all…and as you say the goal posts will always move as we grow so we’ll never be happy if we think like that! I love your content because you’re so genuine and I really think that is so much more important than anything else!
    Amy xx

    • Totally the same with me lovely! Thanks so much lovely. I’m starting to think every unfollow is a step closer to the right kind of audience 🙌🏼

  • Wise words, dear. xx


  • I love this post Natalie! This is all so true about sharing what you love and not getting too caught up in the numbers. I have certainly struggled with the whole comparison trap which has made me feel so rubbish on many occasions. This post has reminded me that I don’t need to get so caught up in it and just carry on to enjoy creating! 🙂 xx

    Kayleigh |

    • Thanks so much lovely, I still really need to work on it too! It can be hard to get out of xxx

  • You’re spot on Natalie! The numbers game sucks and it kills my motivation. We should all just focus on putting out content that we love and that will help our readers. Thanks for the reminder 🙂
    Coco Bella Blog

  • YESSSSS. It’s easy to get caught up in worrying about numbers, but it’s so important to recenter ourselves when that happens <3

  • Yesss Natalie! Its so so easy to get into the trap of worrying about numbers but it’s only going to take away from loving what you’re doing. Writing, taking photos and sharing what I love is what its about for me, but I’d be lying if I said I didn’t let numbers get me down at times, so I do have to shake off that feeling when it happens! Lovely post and a great reminder gal xxx

    Sophie | Sophar So Good

    • At least we are definitely not alone! It sucks but once I started to refocus my energy on the things I love, I feel it so much less xx

  • I love this post. It is so easy to get sucked into the numbers side of things, but at the end of the day, it is just about doing what makes you happy and sticking with it!

    Danielle xx

  • This post Natalie! Like you said nooo number will make you happy! I try and avoid thinking numbers wherever possible!!
    a life of a charlotte

    • The goal posts will always move, so what’s the point right? xx

  • Lovely post, and such a good reminder.
    I was thinking the other day, why I don’t seem to gain any followers on any platform, and was actually considering of doing a giveaway, because that always seems to help, but then so many others unfollow right after the winner is out, and it’s just so frustrating to see people follow me everyday, but they unfollow the next because I don’t just follow them back right away. I ALWAYS check out the accounts that start to follow me on instagram, e.g., and see if their feed interests me as well so I can maybe discover other bloggers etc. But if they don’t speak to me, I don’t, and they just unfollow me then & there. Why would you even do that 🙁 I’d rather have one person every month that follows me because they LIKE what I post, not just to see if I will follow back. So, that’s when I thought: no giveaway is ever going to solve the problem of not gaining followers, so I might as well just take my mind off that stupid number & keep doing what I’m doing!

    Love, Charline | Charline Has a Blog

  • A reminder I know we all need online so very often, it’s easy to get caught up into the whirldwind of socia media isn’t it. Thank you lovely <3
    Peta x